The increased importance of video marketing in today’s economic landscape

Eitan Koter, from Vimmi, discusses the increased importance of video marketing in today's economic landscape. As businesses seek innovative ways to engage customers and stand out in a crowded market, video marketing emerges as a crucial strategy. Eitan explores how leveraging video can enhance brand visibility and drive consumer engagement.
About the speaker

Eitan Koter

Vimmi

- Vimmi

Eitan is Co-Founder and CEO at Vimmi

Show Notes

  • 02:49
    Defining Video Marketing
    Explains that video marketing involves focusing on the creation of video content for brand building, awareness, and conversions.
  • 07:57
    Accessibility of Video Creation
    Notes that while AI tools can save time and cost, they may not address the fear of creating video content for some individuals.
  • 15:02
    Economic Impact of Video Marketing
    Explains how video content provides rich data on viewer behavior, which can be used to improve campaigns and understand customer sentiment.

Quotes

  • "Video marketing is the proportion of the various marketing activities any company is doing, focusing on the creation of video for the promotion, brand building, brand awareness, and conversions of the product." - Eitan Koter

  • "If you have a TikTok shop, you can work on the TikTok affiliate network, and you can search and reach out to influencers." - Eitan Koter

  • "We have consultants who can help companies to educate them, their executives or their sellers, how to go online and sell their products in various short-form, live, or long-form videos. And the idea is to create a lot of employee-generated content, which is very, very powerful." - Eitan Koter

  • "We serve millions of users globally on our platform. It's really unlimited in terms of scale." - Eitan Koter

About the speaker

Eitan Koter

Vimmi

- Vimmi

Eitan is Co-Founder and CEO at Vimmi

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